.png){kind=small}
From Paper to Digital: Transform Your Walking Tour Experience
- Tourlist
- Jul 23
- 3 min read
Still handing out printed maps and paper routes to your guests? In 2025, travellers expect something smarter—more interactive, more helpful, and easier to use on the go.
Paper materials may have been the norm for years, but they’re limiting: they can’t be updated, take time to produce, and don’t tell you what your guests are actually engaging with. Tourlist changes that, giving walking tour operators a fast, intuitive way to build fully branded digital guides—no tech skills needed.
Why Go Digital?
Paper belongs in the past. Here’s why more and more walking tour businesses are switching to digital:
🗺️ No interactivity – You can’t link to maps, add images, or embed extra info.
🧾 Limited space – You’re confined to a few words or small descriptions.
💸 Expensive to reprint – Every update or seasonal change costs time and money.
❌ No insights – You don’t know which stops people liked or skipped.
65% of travellers prefer using mobile-friendly tools during walking tours.
— Travel Trends Report, 2025
What Makes a Great Digital Walking Tour Guide?
Whether you’re running a street art tour in Bristol or a food crawl in Rome, your guide should be:
📍 Map-connected – Let users open locations in Google Maps instantly.
📷 Visual – Add photos and brief descriptions to bring each stop to life.
🎛️ Customisable – Create categories like “Best views” or “Nearby cafes.”
🧠 AI-enabled – Tourlist includes a built-in AI chat assistant so users can ask questions like:
“Is there a toilet on this route?” or “Which stop has the best photo spot?”
📱 Mobile-first – No app required. Just a clean, link-based experience.
🖼️ Branded – Add your logo, colours, and tone of voice so it reflects your business.
How Tourlist Makes It Easy
You don’t need to be a developer or designer to go digital. With Tourlist, it takes just minutes to create your own branded walking tour guide:
🔍 Choose a location – Our AI suggests top spots, or add your own.
✏️ Add descriptions and tips – Include photos, links, and insider advice.
🎨 Customise your branding – Add your name, logo, and style.
📲 Share your link – Your guests access the guide on any device.
🤖 Let AI do the work – Users can chat with our built-in AI to get personalised info during their tour.
You can update your guide any time, add seasonal events, or make quick changes—no reprinting required.
It’s Not Just for Guests—It Works for You Too
Your digital guide isn’t just a better experience for travellers—it’s also a smart business tool.
💰 Add affiliate links – Recommend experiences, cafés, or tickets and earn commission.
🛍️ Promote extras – Link to your private tours, branded merchandise, or downloadable content.
📈 Track engagement – See what’s working with built-in analytics.
Real Results
Tourlist is already helping walking tour operators across the UK and Europe elevate their experience.
“Switching from printed flyers to a Tourlist guide felt like stepping into the future. My guests love it—and I’ve cut my printing costs entirely.”
— Jess, Street Stories London
Want to be featured? Get in touch and we’ll share your story.
It’s Time to Ditch the Paper
Tourlist helps you meet the expectations of modern, mobile-first travellers. If you’re still relying on printed materials, now’s the time to upgrade. Whether you’re guiding history buffs, foodies, or first-time visitors, a digital walking tour guide gives your guests a better experience—and gives you the tools to grow your business.
Ready to try it out?
Comments