Boost Bookings with Personalised Itineraries for Every Tour Group

Are you offering the same walking tour to every single group?

Your guests aren’t all the same—and neither should your itineraries be.

Today’s travellers expect experiences tailored to their interests, pace, and travel style. Whether you’re guiding foodies, families, solo explorers, or corporate teams, a personalised experience can set you apart, lead to better reviews, and increase bookings.

With Tourlist, creating customised, branded digital itineraries takes just minutes—no tech skills required.

walking tour guide

Why Personalisation Matters in Walking Tours

Personalisation doesn’t mean running 20 different tours. With the right tools, you can offer smart variations of your existing routes to better suit different guests.

Custom itineraries can be based on:

• Group type – Families, couples, solo travellers, school groups

• Time available – 60-minute highlights, half-day deep dives

• Interests – History, street art, food, hidden gems

• Season – Rainy-day alternatives, summer specials, festive routes

“72% of travellers say they’re more likely to book with a provider who offers tailored experiences.”

— Travel Industry Insights, 2025

What a Personalised Itinerary Can Look Like

Imagine you run walking tours in Edinburgh. With Tourlist, you could quickly create:

• “The Foodie Trail” – Local eateries, hidden cafés, and sweet stops

• “Historic Edinburgh in 90 Minutes” – A fast-paced version for cruise visitors

• “Ghosts & Ghouls for Families” – Kid-friendly take on your night tour

• “Instagrammable Edinburgh” – Best stops for iconic shots

Each version is a mobile-friendly, branded digital guide that includes:

• 📍 Map links

• 📝 Photos and descriptions of each stop

• 🎨 Your logo and brand tone

• 💬 Built-in AI chat so guests can ask questions like:

  “Is there a toilet nearby?” or “Where can I grab a coffee on this route?”

How Tourlist Makes It Easy

No need to rebuild your entire tour business. Tourlist makes customisation fast and repeatable:

1. Choose your stops – Add your own or use our AI assistant for ideas

2. Group them by theme or interest – Create multiple itineraries from one route

3. Add tips and descriptions – Keep it concise and helpful

4. Customise your look – Logo, colour scheme, and brand voice

5. Share a simple link – No app needed

6. Let AI answer questions – Built-in assistant helps guests navigate independently

You can update your lists anytime—add new stops, swap seasonal recommendations, or tweak descriptions on the fly.

Benefits Beyond the Tour

Offering personalised itineraries isn’t just great for guests—it’s smart business.

• 💡 Stand out from competitors – Even if the route is similar, the experience feels more tailored

• 💬 Reduce questions – Guests get everything they need in one link

• ⭐ Get better reviews – Thoughtful touches go a long way

• 💰 Add upsells – Promote your private tours, partner deals, or affiliate links

• 📊 Track performance – See which itineraries are being used most

Maximise Your Routes

Have one great walking tour route? With Tourlist, you can:

• Repurpose it into multiple itineraries

• Adjust for weather or accessibility

• Tailor for different audiences

• Test what works best using built-in analytics

You’ll offer more perceived value with very little extra effort.

Make Every Guest Feel Like a VIP

Personalised itineraries show that you understand your guests—and that you care. With Tourlist, it’s easier than ever to offer digital, branded experiences that resonate with your audience and help you grow your business.

Whether you’re leading historic city tours or quirky neighbourhood walks, your guests will remember the thoughtful, curated experience—and be more likely to recommend you to others.

Ready to create your first personalised itinerary?

👉 Try Tourlist Free and Build Your First Guide in Minutes